Maruthua Panchajeeraka – Digital Activation

Maruthua Panchajeeraka – Digital Activation

Client: Maruthua Pharma

Objective: To generate a better brand concept awareness and buzz for their women supplements, Maruthua Panchajeeraka Gudam, as part of the Valentine’s Day celebration.

Description: With Kerala society being traditional, it was hard to communicate the client’s USP and core ideas. Maruthua Pharma collaborated with Monolith to devise a marketing strategy to push their brand ideas and engagement on social media platforms. Monolith created a Valentine’s Day exclusive video for Maruthua’s Facebook page emphasizing on the importance of Panchajeeraka Gudam supplements and a simple story game in quiz format on their landing page. Prizes were also given out to the winners to increase the user engagements.

Outcome: The campaign was a gigantic success as it generated over 50000 reach, more than 450 entries, and over 3100 likes within 3 days on their Facebook page.


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