Client: Malabar Gold & Diamonds
Objective: To strengthen online user engagement and online sales.
Description: Monolith devised a digital strategy for Malabar Gold & Diamonds in an effort to bridge the gap between Mother and her child as part of the Mother’s day digital initiative. We created a landing page and asked children to pen down and send us a heartfelt letter for their mothers. The campaign was a huge success as we saw entries of over a thousand letters in a few days from all over India. We shipped these letters with MALABAR GOLD & DIAMONDS gift vouchers within a week.
Outcome: The campaign was a mega success as our client reported a staggering two fold rise in their online sales. There was a massive rise in user engagement and social media reach as a result of the campaign.
To create a massive buzz for the 2017 Popular Rally competition and to generate bigger digital push in social media platforms.
Generated brand awareness and buzz for their women supplements, Maruthua Panchajeeraka Gudam, as part of the Valentine’s Day celebration.
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A sneak peek through the creative rich media gallery.