Malabar Gold and Diamonds – To Mom With Love!

Malabar Gold and Diamonds – To Mom With Love!

Client: Malabar Gold & Diamonds

Objective: To strengthen online user engagement and online sales.

Description: Monolith devised a digital strategy for Malabar Gold & Diamonds in an effort to bridge the gap between Mother and her child as part of the Mother’s day digital initiative. We created a landing page and asked children to pen down and send us a heartfelt letter for their mothers. The campaign was a huge success as we saw entries of over a thousand letters in a few days from all over India. We shipped these letters with MALABAR GOLD & DIAMONDS gift vouchers within a week.

Outcome: The campaign was a mega success as our client reported a staggering two fold rise in their online sales. There was a massive rise in user engagement and social media reach as a result of the campaign.


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