Case study – Monolith IMC

Hero MotoCorp: Powering a digital-first launch for Xtreme 160R during a global disruption

admin — Wed, 08 Apr 2026 11:11:41 +0000

Client: Hero MotoCorp

Objective: To create strong digital buzz and
drive engagement and enquiries for the flagship launch of Xtreme 160R during a
fully digital phase.

Description: Xtreme 160R was Hero MotoCorp’s
flagship launch at a time when the pandemic had disrupted traditional marketing
channels. The challenge to effectively position the bike and generate
excitement without physical interactions was significant. We focused on driving
high participation for the digital launch by developing a robust 3 Phase
marketing strategy. Through high-impact teasers, digital invitations, and a
feature-led launch video, we brought the product experience to life and sparked
widespread online conversations.

Outcome: The campaign was a humungous success
as we achieved 3+ million in reach, over 350,000+ user engagements, and a
staggering 2.5+ million video plays, resulting in strong visibility and a surge
in sales enquiries.

Malabar Gold & Diamonds: Celebrating Motherhood Through the Power of a Letter

admin — Wed, 08 Apr 2026 11:09:27 +0000

Client: Malabar Gold & Diamonds

Objective: To strengthen emotional engagement and drive e-commerce sales during Mother’s Day by connecting with a younger digital audience.

Description: Malabar Gold & Diamonds, a global leader in the jewelry industry, focuses on delivering exquisite craftsmanship while strengthening its emotional bond with a diverse audience. With the growing online culture among millennials, the brand aimed to leverage Mother’s Day to enhance its digital presence and drive E-commerce growth in a crowded market. By implementing a unique “To Mom With Love” campaign, Monolith moved away from traditional advertising to a nostalgic, letter-writing experience that allowed children to send physical, heartfelt letters and gift vouchers to their mothers via a custom-designed landing page.

Outcome: The campaign generated 150+ letters per day, with over 1,000+ letters shipped within a week, and resulted in a remarkable two-fold increase in online sales.

Maruthua Pharma: Bridging Tradition and Modern Aspirations Through Emotional Narratives

admin — Wed, 08 Apr 2026 11:08:41 +0000

Client: Maruthua Pharma

Objective: To build awareness and effectively communicate the core brand USP of Maruthua Panchajeeraka Gudam among women in a traditionally rooted market.

Description: Maruthua Pharma aimed to position its product around the idea that every woman deserves to feel beautiful in her own way. However, communicating this message in a culturally conservative landscape like Kerala posed a significant challenge. We crafted a heartfelt Valentine’s campaign designed to quietly captivate. The strategy revolved around a relatable animated storytelling format that followed a character’s transformation journey, from low confidence to self-assurance. The campaign emphasized how the intake of Panchajeeraka Gudam helps women achieve a “perfect figure” and discover their “inner beauty.”

Outcome: The campaign delivered strong initial traction, generating 350+ entries within just 3 days and achieving an organic reach of over 50,000+, successfully driving awareness and engagement for the brand.

Popular Motors: Transforming a legacy rally into a digital-first success story

admin — Wed, 08 Apr 2026 11:07:44 +0000

Client: Popular Rally (1983 Adventurous Event)

Objective: To create massive digital buzz and drive higher engagement for the 2017 edition of the Popular Rally.

Description: Popular Rally, an adventurous motorsport event established in 1983, aimed to strengthen its digital presence in an increasingly connected landscape. The challenge was to build excitement and maximize audience engagement for the event. We executed a multi-format campaign including visually striking creatives, animated GIFs, immersive 360° content, interactive posts like “Guess the Cars,” and high-energy rally videos. Event-specific digital assets were also developed to amplify visibility for the Kochi Marine Drive rally.

Outcome:

The campaign was a strong success, achieving over 500,000+ reach, generating 10,000+ website views, significantly boosting Facebook engagement, and driving a 200% growth in page likes.

QuEST Global: Driving nationwide engagement for its flagship engineering competition

admin — Wed, 08 Apr 2026 11:01:23 +0000

Client:
QuEST Global

Objective: To drive higher engagement and participation for the 2017 edition of QuEST Ingenium, a national-level engineering competition.

Description: QuEST Ingenium is a prestigious pan-India competition designed for engineering students to showcase innovation across multiple domains. The challenge was to scale participation and build strong digital visibility among a diverse student audience. We developed a comprehensive multi-channel strategy to maximize reach and engagement. The campaign leveraged social media platforms such as Facebook, LinkedIn, and Twitter, combined with direct outreach to engineering colleges across the country. Engagement was further amplified through interactive initiatives like “Vote for the Best Project” campaigns, active query resolution on platforms like Quora, and targeted communication within engineering-focused communities.

Outcome: The campaign was a significant success, generating over 8,000 entries nationwide. The top 10 projects were shortlisted by a jury, with the final winner determined through public voting, resulting in strong participation, heightened engagement, and enhanced brand recall.